NASCEND
Web & Mobile UX / UI / Design System
NASCEND is a Certified B Corporation, founded by neonatologist Dr. Dawn Forbes. Dr. Forbes is a nationally recognized expert in the care of infants affected by maternal substance use disorder.
The Problem
Each year, an estimated 15% of infants are affected by prenatal exposure to alcohol or illicit drugs. That means 1 infant is born every 15 minutes requiring treatment for neonatal abstinence syndrome (NAS) resulting in an aggregate cost of care of more than $2.5 billion.
The Solution
Along with live training, evidence-supported guidelines, and family-focused intervention, NASCEND is transforming the experience of NAS with technology. ASSESS is a new tool used by NICU nurses to accurately assess the symptoms of babies born with NAS.
My Role
I am the lead and solo product designer on the NASCEND team. I have designed two iOS apps, NASCEND Assess and AssessPro, along with a desktop application that is in development.